June 11, 2007

 Seahawks Outline Jones Soda Co. Partnership
Players and fans to be featured on Jones Soda Co. Labels

Kirkland, WA- The Seattle Seahawks have selected Jones Soda Co. as their new non-alcoholic beverage partner for all events at Qwest Field and Qwest Field Event Center.

Jones Soda Co. will offer Seahawks fans more beverage options including an assortment of flavors, regular and sugar-free. Jones Soda Co. has been recognized and awarded for its creativity and innovation evidenced through their unique packaging that features labels that are generated and submitted by its customers.

"Our goal is to continue to make Qwest Field the most enjoyable venue to watch a football game," said Seahawks CEO Tod Leiweke.  "Jones Soda has created a product that echoes our values as an organization and will provide fans with a variety of beverage choices."

Fans will be able to collect Jones Soda Co. bottles of their favorite Seahawks player as the two will partner to launch in-stadium and retail label packaging featuring some of the Seahawks biggest stars.  Featured players include Deion Branch, Josh Brown, Matt Hasselbeck, Walter Jones and Lofa Tatupu.

Photos of Seahawks fans will be taken at Qwest Field on game days and fans will have the opportunity to choose their favorite photos online to put on Jones Soda bottles celebrating their favorite moments at Qwest Field.

"We are extremely excited and honored to partner with the Seahawks to create the best possible fan experience at Qwest field," said Peter van Stolk, president and CEO, Jones Soda.  "We believe that creating an emotional connection with the images on our soda will provide a unique experience not seen at any sporting events before.  We are creating new flavors, new packaging and spring water."

Jones Soda Co. is working with Levy Restaurants to offer a variety of fountain and 20-ounce recyclable bottles beverage choices to fans.  Jones Soda Co. products are now available across the country at major retailers including Albertson's, Fred Meyers, K-Mart, QFC, Safeway, Sam's Club, Target, Wal-Mart and WinCo, to name a few.